Clear

On the surface, Clear is a free mobile app where consumers track routines, products and selfies, get brand-agnostic recommendations, and learn from others in the community. Underneath, we’re building a vertically focused AI/data platform that helps consumers, clinicians, and brands understand what actually works, for whom, and why. The skincare industry is worth over $200B globally, yet it still runs largely on guesswork: consumers waste money on trial-and-error, brands lack real-world evidence, and dermatologists have limited visibility into day-to-day product use and outcomes. Clear is brand-agnostic, data-rich, and community-driven. Every routine log, product review, and progress update helps create a unique longitudinal dataset across skin concerns, routines, and outcomes - powering better decisions for users and better innovation for the wider industry. We were the 2022 L’Oréal Beauty Tech for Good winners, have been recognised by Beiersdorf, and have been featured multiple times by Apple, including App of the Day and Best New Apps.